“Tree” Style Featuring Exclusive Clamp-Lock System Is a Breakthrough in Precise, Comfortable Lighting for Craft Workers and Hobbyists

NEW YORK CITY – (January 2010) – The Daylight Company™, the world’s leading specialty lamp manufacturer, will introduce its stylish new Daylight Studio Tripod Lamp™ at The Craft & Hobby Association (CHA) Winter Convention & Trade Show (Booth #1817) January 24-27 in Anaheim, CA. The lamp is designed to meet the needs of hobbyists and craft workers who need high quality light and color rendering to illuminate hobby projects and crafts of all sizes.

With strong flexible five-inch arms arrayed in a tree style, the Studio Tripod Lamp (U31175 - MSRP: $139.99) directs north-facing daylight exactly where it’s needed to meet the needs of the growing number of people working with ever-larger craft projects and hobby work areas. The height-adjustable seven-foot tripod accommodates up to four energy saving clip-on lamps, each providing the equivalent of 100-watts of powerful natural light while using only 20 watts of electricity. The tripod comes with one lamp and can accommodate an additional three easily attachable Clip-on lamps (U31275 - MSRP: $94.99).

Adding to the system’s ease of use is the unique Daylight Clamp-lock System™ that attaches the Clip-on lamp securely to the tripod or easel, allowing the flexible arm to move seamlessly to direct the light exactly where it’s wanted. An extra-long 10-foot cord provides optimal freedom of movement while working with medium to extra large size paintings, internal wall sections or other large objects.

“The CHA is the perfect place to introduce this exceptional lamp, which meets the needs of people who want a realistic light source as they work on crafts and hobby projects of all sizes,” said Ed Ras, National Sales Manager for The Daylight Company. “Retailers will find this a great addition to their lineups and customers will love it because the strong, easy to use tripod and the light-weight clip-on features bring true levels of natural light close to any activity and virtually any size.”

The Daylight Studio Tripod Lamp features the exclusive, perfectly calibrated Daylight bulb to give full-spectrum illumination while easing eye strain and helping users to see minute details. The lamps emit light in the 6,500K (Kelvin) range, ideal for artists seeking precise color matching. In addition, the inside of the wide shade is coated with a white reflector to optimize the light spread.

Specifications:Clip-on Studio Lamp + stand /U31175)
• Stylish floor lamp for medium to extra large paintings
• Unique Clamp-lock System™ keeps the lamp firmly in position
• Powerful 20w energy saving Daylight™ bulb (100w equiv.)
• Unrivaled Daylight technology™ for optimal color rendering
• Enjoy painting in comfort with 24/7 north-facing daylight
• The high quality 7’ metal tripod stand supports up to 4 lamps
• Get up to 80w of pure Daylight™ (equiv. 400w) by adding 3additional Clip-on Studio Lamps
• Additional Clip-on Studio Lamp available individually (31275)
• 5” Flexible arm to direct the light exactly where you want
• Wide shade with reflective coating for maximum light spread
• 3m/10’ extra long cord for optimal freedom
* Studio Lamp + Tripod (U31175). Additional Clip-on Studio lamp (U31275)

About Daylight™The Daylight Company™ is the leading manufacturer of high quality magnifying and specialty task lamps and bulbs. Daylight technology is energy efficient, reduces eye strain, improves contrast and allows users to enjoy true colors with optimal comfort and durability. Daylight products provide an unequalled array of features to serve industrial, arts and crafts, health and beauty, senior citizen and low-vision users. The Daylight Company maintains offices in the U.S., the U.K., Australia and European countries. For further information visit http://us.daylightcompany.com/.

Sales Information: To discuss product samples, product case studies/profiles and promotions, please contact: Ed Ras, National Sales Manager, 609-443-4712 ed.ras@daylightcompany.com

Media Contact: For further information or images: Jackie Markham, Markham/Novell Communications, Ltd., 212-687-1765, jmarkham@aol.com